Web Promotion Tips
Submit to Top Search Engines
Submit your website to the top search engines. Approximately
80% of all traffic to the average website comes from the
major search engines. Promotion is important. In order to
be listed you need to submit the website to them. There
are a number of automatic search engine submittal services,
but our recommendation on all new sites is to submit by
hand first, and then once a month using the automatic submission
services. Some search engines even have an automated way
of checking for good web design so this counts in the rankings
as well. There is no substitute for good design. There is
also no substitute for promotion.
Of the many promotion techniques, this ranks at or near
the top. Trading links between other similar sites is valuable
in two ways. First, most major search engines look at link
popularity when ranking sites. The more relevant incoming
links you have to the website, the higher the website will
be in the rankings. Second, you'll gain targeted traffic
to the site as visitors follow links from similar sites
to your website. Of course, visitors will also leave the
site and go to the outgoing links, but fair is fair and
you'll gain more than you'll lose by exchanging links between
similar sites. The easiest way to find similar sites is
to do a search in a search engine using the keyword phrase
that your site is targeting. Ask the webmasters from the
top 10 sites in the search for a link exchange. Some will,
some won't but if you have a site that has great web design
people will want to link to you. Don't underestimate the
power of web design. Remember, as a promotion tool there
is no substitute for link trading.
Promotion also means press releases. Get the word out there!
There are a number of places on the web to send out free
or paid press releases. A good way to announce a website
that has good web design to the world is by a well-written
press release. The advantage of a press release is not only
the traffic from the release itself, but the possibility
that some editor or writer may check out the excellent design
and content and do a feature story on it. Free advertising
is a beautiful thing! So is free promotion.
Good promotion also means ezines. Ezines from similar sites
to yours are a wonderful way to get targeted traffic to
the website. Most of the times you'll need to pay a few
bucks for an advertisement in an ezine, but sometimes you
can barter and do an exchange of products or services in
exchange for advertising. Ezines are great because many
of them (like joke ezines) increase in circulation as friends
forward them to other friends. Excellent web design adds
to the experience and has the potential to get the word
out faster than a company with poor web design. Promotion
within the ezines is a must.
Join an Affiliate Program
Promotion means sharing the wealth. If you have a product
or service that you sell on the website and you can afford
to pay a percentage of the sales to someone else as a referral
fee, then affiliate advertising is the way to go. People
will place your graphic banners on their sites and link
to you using an affiliate code so sales can be tracked.
The great part of the affiliate program is that targeted
leads are sent to you and you'll increase the inbound links
and people will want to link to you in exchange for a percentage
of the referred sales. Web pages that have good design automatically
gain more affiliate links than those showing poor design.
Affiliate links equal good promotion.
Promotion means talking it up on the message boards. Message
boards are a great way to advertise a site that has good
web design if you do it right. If you're not careful however,
you may get kicked off the message board for spamming. A
message board is a place where people gather to leave messages
about whatever the topic of the board is. If you simply
jump on the board and say, "Go to this site!"
and leave a URL, then most likely you'll be banned as a
spammer. If however, you have something of value to say
to someone else, then there is more tolerance for including
a URL below the signature. Be careful and be respectful.
The good part about getting the site's URL on a message
board is that the search engines count these as inbound
links to the site, even if it is you who placed the link
there! Don't overlook message boards as a great promotion